Riot Games and HOYTS Cinemas Team Up
As of writing HOYTS Cinemas have joined up as a sponsor of the Oceanic Pro League and will act as the official viewing partner for all major League of Legends esports events occurring in 2016.
Damian Keogh, HOYTS Group CEO said, “HOYTS are excited to partner with League of Legends esports gaming to give our audiences a diversity of content, so they can experience more with their friends and family. The esports genre continues to grow within the Australian market, consumer demand is high and we want our guests to experience these events the best way possible, on the big screen.”
Mark Cox, Riot Games Oceania Marketing Director added, “We look forward to working with HOYTS and extending our esports viewing experience to the big screen for our players. Throughout the year, players will now be able to attend community cinema events across Australia and New Zealand to watch local and global esports broadcasts live amongst friends in an electric cinematic atmosphere that they wouldn’t necessarily experience at home.”
Last year, 36-million unique viewers, plus over 1,500 HOYTS cinema goers across Oceania, watched the League of Legends World Championships final between SKT and Koo Tigers, held at Berlin’s Mercedes-Benz Arena - a record-breaking viewership for any esports event to date.
Hoyts will exclusively screen nine key events on the League of Legends calendar live via a HD satellite feed.
The following events have all been confirmed, with more to follow throughout the year.
OPL Split 1 Final - April 5, tickets on sale Tuesday 29 March
International Wild Card Invitational (IWCI) - Date TBC
Mid Seasonal Invitational (MSI) - Date TBC
OPL Grand Final - August 13
International Wild Card Qualifiers (IWCQ) - Date TBC
World Championship Finals - Date TBC
Participating HOYTS locations throughout Australia/New Zealand are:
- Broadway (NSW)
- Highpoint (VIC)
- Carousel (WA)
- Norwood (SA)
- Stafford (QLD)
- Sylvia Park (Auckland)
- Riccarton (Christchurch)